Comparing Empire Avenue to A Vending Machine (No I Haven’t Lost My Mind)

Empire Kred

Nick the Intern back with another installment. Pepsi recently debuted a vending machine that doesn’t accept money, but instead will only dispense a beverage after you like their Facebook page. Pepsi recently debuted the machine at a Beyonce concert, and according to their short video about the endeavor it appears to be getting some positive feedback. They mention throughout the video that it is an experiment in sampling, but I think the strategy employed here goes a bit deeper than that.

By providing a small incentive to promote their Facebook, Pepsi is increasing engagement with their fans, and building their network – sound familiar? By drawing new members towards their page, they can see the types of people that are interested in their product, and are gaining valuable insight into their demographics, psychographics, and most other “-graphics” that any savvy marketing professional could utilize to more easily identify fans and…

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About promote4you

25 years ICT knowledge as technician, manager, sales, enterpreneur. Last year turned a complete other (social)direction to support Asylum seekers around the world. Very interested in the new social media environments and love to network. Start to promote your business through my social media network at http://www.promote4you.eu
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