Before getting involved in Empire Avenue I heard positive and negatives about it. Some people were working hard at building their empire, while others thought it was a huge waste of time, so I dove in to find out.
Premise – Track, Reward, and Gamify online behavior. With the rise of social influence measurements like Klout, Peer Index, and Kred, it was only a matter of time before someone came with social influence measurement 2.0. Empire Avenue did a brilliant job of combining more intricate measurement of online influence and activity while creating an addictive gamification for online activity. In Empire Avenue each person or brand has a stock value that rises and falls according to their online activity and engagement. You can buy and sell shares of other people hoping that you bought low and the person will become more active and influential thus raising their value and the value of your investment. The game economy works on money called eaves and much like our stock market there are many ways to get rich and influential in Empire Avenue.
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